Questions a prospective client usually asks first.

Direct answers to the four objections that come up most often in the first email — no vague corporate FAQ, no dodged questions.

01 · The four questions

Practitioner, fit, shape, price.

Tap a question to expand. Read in any order. If your real question isn't here, the inbox below is the shortest path to an answer.

Still deciding?

Write one paragraph about the function.

Stage, headcount, the number you own, and what you'd like to be true in two quarters. Reading every inquiry personally. If it's not the right fit, I'll say so.

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Practitioner, fit, shape, price.

Why coach with someone still running CS, instead of an outside consultant or advisor?

Who is this actually for — and who is it not for?

What does an engagement actually look like in practice?

What does it cost? Are there different tiers?

Write one paragraph about the function.